What If

ABOUT

Providing the cinematography community with information, inspiration, and news.

We are here for the filmmakers and cinematographers who like to stay in the know, keep innovating, and connect with the world in meaningful ways. You bring your curiosity and ideas, and we’ll provide the knowledge, inspiration, and state-of-the-art tech to help you bring your vision to life.

Press Inquiries:
Tanya Lyon
tanya.lyon@sony.com

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